CSSC Summer Courses 2011
Participatory Communication: Hip Hop for Social Change
Instructor: Jan Servaes, Ph.D. & TAs for the applied/training part of the course.
The course will be organized in a blended format, partly online (SPARK), partly as a workshop at ACTV Community Media in Amherst MA. Starting from a general introduction in participatory communication theory and models, the course will gradually focus on the topic of Hip Hop and music videos for social change. Hip Hop is internationally recognized as a social invention for increasing the participation of youngsters who are often left out of community development processes. The workshop will be offered to development practitioners, teachers, researchers and students. The seminar is intended for practitioners who want to learn a strategy and tools for a collaborative approach to participatory development that focuses on the competencies and resources of community and organizational members; for teachers who are looking for a comprehensive guide from the field that provides a coherent methodology of this collaborative approach; for applied researchers who are interested in a theoretical underpinning for the new and emerging applied area of social science known as participatory action research, and for students who are interested in the topic of participatory communication and social change.
The practical aspect of the workshop will be divided into three different sections with a focus on (1) discovery, (2) application, and (3) implementation: a detailed contextual analysis of the work of Nomadic Wax, a non-profit organization with an established record and award winning documentaries on Hip Hop for Social Change, followed by training and integrated field exercises using video cameras.
Kennedy, T. (2008). Where the Rivers Meet the Sky: A Collaborative approach to participatory development, Southbound, Penang, 210pp. (ISBN-13: 978–983–9054–51–4) More info: http://www.southbound.my/SB_Skyrivers.htm
Servaes J. & Malikhao P. (2005) , “Participatory communication: the new paradigm?”, Hemer O. & Tufte T. (eds.), Media & Glocal Change. Rethinking Communication for Development, Nordic Information Centre for Media and Communication Research NORDICOM, Goteborg & Latin American Council of Social Sciences CLACSO, Buenos Aires, pp. 91-105 (ISBN987 1183 26 7)
Tufte, T. & Mefalopulos, P. (2009), Participatory Communication, World Bank Working Paper No.179, The World Bank, Washington DC
CSSC Summer Courses 2010
COMM 694K: Participatory Communication – The SkyRiver Process
6/17 -7/7; MTuWThF 2 - 5pm
Course coordinator: Prof. Jan Servaes
Instructor: Prof. Tim Kennedy (University of Tampa)
This workshop focuses on the SKYRIVER Process, which is internationally recognized as a social invention for increasing the participation of citizens who are usually left out of the decision-making processes of government. The workshop is offered to development practitioners, teachers, researchers and students. The seminar is intended for practitioners who want to learn a strategy and tools for a collaborative approach to participatory development that focuses on the competencies and resources of community and organizational members; for teachers who are looking for a comprehensive guide from the field that provides a coherent methodology of this collaborative approach; for applied researchers who are interested in a theoretical underpinning for the new and emerging applied area of social science known as participatory action research, and for students who are interested in the topic of participatory communication..
The on-campus aspect of the SKYRIVER seminar will be divided into three related sections: The first section will provide an historic overview of the SKYRIVER process beginning with the seminal project that took place in the Lower Yukon village of Emmonak, Alaska. The second section will be divided into three integrated field exercises using video cameras and assisted by staff of ACTV, the local community media center. The third section will be concerned with how a variation of the SKYRIVER process could be implemented by the participants within their respective communities and organizations.
COMM 694M: Health Communication for Sustainable Development
6/17 - 7/7; MTuWThF 9:30 - 12:30pm
Course instructor: Dr. Patchanee Malikhao
Co-instructors: Prof. Jan Servaes & Prof. Mike Begay
This course will explore health, illnesses, diseases, and health communication from the social constructivism perspective. In this perspective, culture, social class, political ideologies, and the mass media form discourses on health and health as human rights. Therefore, health communication cannot be effective without a sound understanding of intercultural communication; social stratification and the impact of social injustice on health; history of political ideologies that affect the health care system, the impact of the mass media and community-based communication on health, and the impact of evolution and globalization on health. In order to achieve a sustainable level of health wellness, strategic communication planning will be taught and discussed in a holistic approach. Planning effective health communication strategies and real-life case studies in different socio-cultural and political spheres will be the highlights of this course.
For more information and to register, go to:
For 694K: http://www.umassulearn.net/classes/summer-2010?view=class&clid=7008
For COMM 694M: http://www.umassulearn.net/classes/summer-2010?view=class&clid=7007
On Thursday, April 22, 2010:
Professor Royal COLLE, Emiritus Professor of Communication, Cornell University, Ithaca,
“INNOVATIONS IN DEVELOPMENT COMMUNICATION: A VIEW FROM THE FIELDS”
On Friday, April 9, 2010:
Dr. Marwan KRAIDY, Associate Professor of Communication at the Annenberg School for Communication, University of Pennsylvania, Philadelphia,
“REALITY TV AND ARAB POLITICS”
On Thursday, April 8, 2010:
Magdalena GOMEZ, Founder and Director Teatro V!da, Springfield,
“CREATIVE TOOLS FOR REACHING YOUR AUDIENCE”
On Friday, February 26, 2010:
Professor Barbie ZELIZER, Raymond Williams Chair of Communication.at the Annenberg School for Communication, University of Pennsylvania, Philadelphia & President of the International Communication Association (ICA),
“JOURNALISM AND/FOR SOCIAL CHANGE”
On Tuesday, February 23, 2010:
Professor Daniel HALLIN, Professor and Chair of Communication, University of California, San Diego,
“COMPARING MEDIA SYSTEMS: BEYOND THE WESTERN WORLD”
On Thursday, October 8, 2009:
Professor Tim KENNEDY, Professor and Chair of Communication, University of Tampa, Florida,
"WHERE THE RIVERS MEET THE SKY: A COLLABORATIVE APPROACH TO PARTICIPATORY DEVELOPMENT”
On Thursday, September 10, 2009:
Professor Robert COX, Professor at the University of North Carolina at Chapel Hill, and former President of The Sierra Club,
"COMMUNICATING CLIMATE CHANGE: CHALLENGES OF SCALE AND THE STRATEGIC"
On Wednesday, April 15, 2009:
Joe KARAGANIS, Director of the SSRC 'Culture, Creativity and Information Technology' and 'Media and Democracy' programs
"ENGAGED SCHOLARSHIP IN MEDIA, TECHNOLOGY and CULTURE"
On Thursday, April 9, 2009:
Dr. Diana STEIN and Dr. Jackie WOLF, League of Women Voters of Amherst, Health Care Committee
"MASSACHUSETTS HEALTH CARE REFORM: MIRACLE OR MIRAGE?"
On Thursday, April 2, 2009: 4 to 6pm in Campus Center 903:
Dr. Judi AUBEL, President of the Grandmother Project on
"THE CLASH BETWEEN CULTURAL REALITIES AND THE YOUTH-BIAS IN DEVELOPMENT PROGRAMMING"
On Friday, March 27, 2009:
Professor Francois HEINDERYCKX, President of the European Communication Research and Education Association (ECREA) on
"QUALITY IN COMMUNICATION RESEARCH AND EDUCATION: A EUROPEAN PERSPECTIVE"
On November 25, 2008:
Michel BAUWENS, President of the Peer2Peer Foundation,
" NETWORK CIVILIZATION: PEER-TO-PEER AND THE RISE OF GREEN CAPITALISM"